Activewear in all about details, innovation! It's about finding what ever it takes to enhance the performance and speed recovery of an athlete. Forming those shapes and inventing details that make the movement easier and handfeel smoother.
We live in a world where traditional timelines are less relevant. Seasons melt together, be it the ever changing weather, fashion or style, performance is needed 24/7.
Innovations in fabric tech are bringing weather protection and performance elements to the most casual fabrics like denim or wool. Summer products are weatherproofed to adapt to winter conditions.
As activewear is increasingly part of everyday life, naturally the consumers want the same level of fashion and style out of their active wear. It is part of their lifestyle. The new activewear consumer is much more fashion conscious. The line between fashion and performance is melting into all-day-activewear.
Boy's activewear design by Anna Benami / 2016.